Jodie Fried – Costume Designer

Jodie Fried was born in Adelaide in 1977 and came into this world determined to make a difference. She was destined to be a designer from a young age; she costumed her poor brother and family pets for domestic theatre performances and railroaded her drama, art and English school teachers to let her do as she pleased.

Jodie trained at the Centre for Performing Arts (CPA) in Adelaide and at the National Institute of Dramatic Arts (NIDA) in Sydney and holds a Bachelor of Theatrical Design. Since 1998, she has designed for many theatre, film and television projects, including the feature films Romulus, My Father, Candy, Last Ride and Jewboy. In 2007, she received an AFI Nomination for Best Costume design for Romulus, My Father.

Jodie’s theatre credits include working with companies such as Company B Belvoir, Bell Shakespeare Company (in Sydney), The Royal Shakespeare Company, and Almedia Opera Company (in London), Dogtroep (in Amsterdam), CoisCiem (in Ireland) and many more.

In 2000, Jodie found herself working in Bollywood, India, and fell in love with India and its people. She founded her homewares design company, Bholu, in 2005 after the devastating earthquake of 2001. The philosophy behind Bholu is about creating beautiful products while benefiting and sustaining communities along the way. By incorporating traditional creative skills and contemporary designs, the artisans gain an income, hence independence and opportunity.

Jodie founded The Anganwadi Project in 2007; this project plans to rebuild 87 pre-schools in slum communities throughout India. Together with Architects Without Frontiers – Australia (AWF) and a team of talented volunteers, they have now built eight Bholu pre-schools, with more than 360 children attending them.

In 2008, Bholu received a Telstra Business Award for Social Responsibility for demonstrated leadership and contribution by a business to the environment, people, education or the community, and in 2009 Bholu was selected as one of TIME magazine’s 2009 Top 100 Most Influential Designers from around the globe.

Jodie now spends her time between Sydney and Los Angeles with her husband Greig. Her favourite past time is riding her spearmint green beach cruiser and being inspired by travelling to weird and wonderful places around the world.

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